Special Edition in embossed Clamshell box.
True Faith:30 traces the history of rave folklore, following Melbourne–based electronic rave-turned-mega event promoter Richie McNeill and his Hardware institution on the incredible journey to a $90m sale, with plenty of emotional stories along the way. Dive into more than 440 pages of Australian rave history, flyers and photos in full colour.
Notes!
- Exclusive Clamshell special edition in embossed Clamshell box
- Book is 440 pages and weighs 2.3kg!
- Select from AUTOGRAPHED or plan copy. Send personalised message through order
- Introduction by superstar DJ Carl Cox
- The personal, candid and professional story of a world-leading dance music brand and its owner and its journey from small 400+ raves to a $90m sale to US music giant SFX Entertainment (and SFX's demise)...
- Features in-depth overview of Melbourne's rich electronic music culture from 1989 - 2022 as a timeline of fashion, art and production as the pages turn, the technology and everything develops!
- How Australia became an international player in electronic music
- Features key Hardware events Hardware, Belfast, Transatlantic, Universe & Kryal, Ultraworld & Kryal Castle, Jeff Mills, Chinese Laundry, Sven Vath, Two Tribes, Welcome NYE, War Of The Worlds, Apollo Festival with Daft Punk, Stereosonic, Symbiotic, Dreamstate, Transmission Australia, FestivalX, Babylon, Carl Cox's PURE and Mobile Disco, Paul van Dyk, Piknic Electronic, Elrow, Australia, Tell No Tales, Avicit, the legendary Swedish House Mafia "One Last Tour", Tiesto's 2000s arena tours, Reminisce, Altitude, A State of Trance and much much more! Epic artwork and Flyers abound!
- Archival pre-digital photography from ‘back in the day’ plus the best of dance music’s contemporary image-makers
- Archival rave flyers and ephemera from legendary Australian leading graphic designers Murda (global legend, graffiti writer Jay Rankine), Nick Demkiw, FCD Design, Regression, Todd Proctor and more
- Feature essays on technology, urban politics and fashion/style
- First-person story-telling by Richie McNeill (DJ Richie Rich) Hardware CEO for 30 years